Search Engine Optimization is a great way to get your business and yourself noticed by people, and therefore, by potential customers. There are a lot of companies and individuals that have gotten rich (like millions of dollars rich) using nothing but their extensive knowledge of SEO and how it works.
Even if you’re not interested in all of that and you just want to get a few readers to your new blog, you will still greatly benefit from SEO, as more than 80% of all websites’ traffic comes from search engines. It is only when the site picks up and becomes popular among online communities that you can hope to have most of your traffic consist of returning visitors from social networks and email subscriptions, without relying on search engines (as many webmasters are trying to do).
But in your quest for getting the most out of SEO, you must remember not to get too carried away, as it can cause serious problems for your blog. If you don’t follow the search engines rules and make a few wrong moves, your site can easily be penalized or even banned from appearing in search engine results, and most probably never be re-admitted. A lot of people had to change their domain name and IP address or hosting company to get their content back in the search engines. Most of the times, there is no other way.
SEO
So, in order to avoid having the same problem happen to you, here is a list of the most common SEO mistakes that a lot of people make and can get a website penalized or even banned in no time:
1. Keyword spamming.
You may already know that the more times a keyword is repeated in an article, the higher is the chance that the article will rank on the first page for that search term. That is absolutely true, but if you take it too far and insert the same keyword too often, your article will be penalized for keyword spamming and will never get to the front page, or even get dropped completely from the search engine. It has been proven that 2-3% is the maximum keyword density that will benefit SEO. Any more than that and you’ll not only lose any advantage, but risk getting penalized. A 2% keyword density means that your keyword (for example “skin care product”) is inserted into the article every 100 words. But you should take great care to make the article readable by humans, and make the keyword have sense in the phrase. This way, both the readers and the search engines will enjoy your article.
2. Building your site using Flash.
While it looks cool, Flash is probably the worst technology to use for building your site. Search Engines can not index any of the content made in Flash, so they will not rank your site for any term. This is the same as being banned, probably worse. If you need traffic, do not use Flash (preferably anywhere) – this is a good rule to adhere to.
3. Over-using meta tags.
The keywords, description and title meta tags are used by search engines to see if your article is relevant to a search or not. Nowadays, Google and Bing are not dependent on these tags anymore, but they still consider them when ranking a site. There are a lot of other, smaller search engines that index pages using only these meta tags, so you can potentially get a little traffic from them. But you have to follow a simple rule – do not cram as many keywords as possible in those fields! This will make the search engines (even Google and Bing) mark your site or article as “potential spam”, and it will definitely affect it in a negative way. Just use the keywords that the article is about and write a good title and description useful for human readers, not search engines.
4. Using bad content.
This is possibly the worst mistake you can make. If you just use stolen content from other sites or machine-rewritten content that is of absolutely no use to readers (as they can not understand it), your site will get out of rankings very fast. This is because search engines will regard it as a useless or spam site (especially if you have any ads), and will drop it from their index. It’s easy to fix this – just write good, useful content. That’s it!
5. Using direct affiliate links
. Some time ago, Google introduced a rule that makes sites with a lot of affiliate links, banners and ads rank lower than those without them. That is because, in their opinion, your site just wants a user to click on an ad and buy something. That is actually true, how else would webmasters make money, but Google shouldn’t forget that many of these sites also contain useful content, and the reader can not click on an affiliate link if he doesn’t want to. But saying this won’t help, so it is better that you cloak your affiliate links, which means not inserting the link that the affiliate network gave you, but redirect it through your site, so your affiliate links would look like internal links on your site. It’s quite easy to do, there are a lot of plugins or redirect page templates for this. It would be too long to insert them here, so just do a search for “affiliate links cloaker plugin”. Alternatively, you can use a third party service like bit.ly. It’s not as good as internal links, but it’s better than direct affiliate links.
That’s about it. By avoiding the above mistakes, you will ensure yourself a successful SEO campaign and high rankings for your website.
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It is vital to study about SEO techniques through forums and articles before you go about it. While you may be clear on ‘what to do’, it would also help to understand ‘what not to do’. Learn some basic activities of “what-to-avoid” when leveraging SEO for promotion.
i think that the key of success of SEO is to make a quality informations or service , and when the visitor come your website will gives him the envy of come back.