The primary goal for any webmaster is to earn money from his/her website or blog. A webmaster, who runs an e-commerce website earns money through buying and selling of different articles or services. But those managing informational sites or blogs can also earn money from advertisement and other different sources. The following is a discussion about the different sources of earning money from a website/blog:
Pay Per Click advertising
Pay Per Click advertising or PPC is the most popular source of revenue for websites and blogs. Google Adsense is the most widely used option under this category. Other important PPC programs are Yahoo! Publisher Network, MSN, bidvertiser, chitika etc. PPC networks provide advertisements, which are shown on your site or blog. When somebody clicks on these ads, you earn money. The amount of money earned may vary from a few cents to a dollar. The revenue earned from PPC advertisements depends upon your traffic. The higher the traffic, the higher will be your revenue. Try to drive traffic from the search engines as this traffic is targeted and leads to a higher click through rate (CTR).
Pay Per Click advertising
CPM advertising
CPM advertising networks also provide ads which are displayed on your site or blog, but you are paid according to the impressions or page views which the ad displayed on your site receives. CPM (Cost per Mille) refers to the cost per thousand impressions. The rates may vary with the networks. It also depends on the size and the format of the ad. The rates may be as low as $0.10 to as high as $10 for thousand impressions. Some of the popular CPM networks are Casale Media, Value Click, Tribal Fusion, Advertising.com etc.
Direct advertising
You can directly sell advertising space on your site/blog. This is very lucrative as you do not have to pay middleman commissions and may fix your own rates. But to be successful with direct advertising, the site must be big with a very large traffic.
Affiliate marketing
Affiliate marketing is a very popular internet business. It involves selling different products and services for a commission. Affiliate programs are of different types where commissions are earned for directly selling products or services or for providing leads. Some of the popular affiliate marketing networks are Clickbank, Commission Junction, Link Share, Azoogle etc. On your site, banners are displayed which directly link to the merchant website. When somebody visits the merchant website through your site and makes some purchases, you earn a commission.
Affiliate marketing
Sponsored reviews
This is applicable for blogs (also known as paid blogging). Here, you are required to write sponsored posts on different topics and get paid for that. Some of the paid blogging networks are ‘Pay Per Post’, ‘Sponsored Reviews’, Smorty etc.
Forums, job boards etc.
You can set up a private forum on your site and charge a monthly membership fee. You may also earn from job boards, merketplaces etc.
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Google Adsense is the best way to earn money.