Apple has started an ad campaign in their applications. It is given the name of “iAd”, without much thought to originality. Will it flop or fly ? Take a quick look at this newest of the Apple ideas.
The iAd and the iPhone are going to be sharing a money-maker with you. No, you will not be getting the money, the developer will. While that is a noble way to look at things, it really boils down to a basic quandry among business. That is, the question; “Who is more important, the customer or the worker ?”. The iAd ads are going to be held to only those ads that are “high quality”. If you remember the old “punch the monkey” ads that were popular years ago, these iAd ads are supposed to be less annoying than that was. But, nevertheless, the iPhone user does not appear to be given the choice to opt out of these ads, that is, so far.
iAd - Mobile Advertising
The ads in the iAd world are served by Apple themselves. Apple believes they will be serving up one billion “opportunities” per day. When you read that word “opportunities” you can safely replace it with the word “ads”. Apple says; “The average user spends over 30 minutes every day using apps on their phone.” They believe that if they put an ad ( iAd ) on those same iPhones every three minutes, that is ten ads per day on that iPhone. There are around 100 million iPhones that are going to be showing these iAds. It appears Apple could not resist the temptation to start making some extra money from their users.
Even before the next iPhone 4.0 ( or “4G” ) is out, people are saying things like; “This one’s for Apple, not for us. I hate ads.” about the iAd program. Another says; “So we get multitasking, a ( expletive ) folder system and adverts. Save for the multitasking this is a massive let down.”. It is quite possible that this iAd will not be around for very long.
iAd
As the competition against the iPhone heats up, so do the desires for more money at Apple. Will they get it right ? Google just purchased AdMob last November. Admob is a mobile display and ad technology provider. Google owns the Android system which seemingly is doing everything the iPhone system is doing. But Android apps are characteristically cheaper. While competition is good for the consumer, ads, even if they are called “iAds” are not created as much for the consumer as they are for the salesmen who promote them. Look for the iAds to also be shown on the iPad, which uses the same operating system as the iPhone.
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