When it comes to getting traffic to your website, there are more options than just paying for banner or text ads. In fact, there are many methods of getting free traffic! These free methods are usually referred to as “bum marketing” and will genuinely bring targeted visitors to your site or blog. Now these techniques aren’t necessarily easy, but they do work, just as long as you are willing to put some time and effort into them.
Let’s look at some of these free web traffic techniques:
Free link exchange
Not every webmaster charges for banner or link space. You need to see if others involved in your niche will exchange links with you. Now, you might not get a lot of traffic with this method, since your link might be one of many on other sites, but you will still get some visitors here and there. The great thing about this method is that it helps your page rankings. Having your site linked from web pages with higher rankings will cause your own to rise.
Article marketing is one of the best bum marketing techniques, since it is something that anybody can do. It is also very helpful in regards to search engine optimization. You can write articles, guides, and tips on your niche and add keyword phrases throughout the content. Whenever somebody searches for one of those keywords at the article directory site, your article will show up in the results! They will read your article, see the link to your site, and visit. Other webmasters can add your articles to their sites or in their newsletters, just as long as they include your URL.
Article marketing is another way to increase your website’s rankings. Since the article and newsletter directories rank very high in Google, there’s a chance your articles will end up with a higher page rank than your site itself! People will find your articles before they find your site. This can be a good thing, as long as your article is well-written and your author’s resource box is put together in a way that will cause people to click on your link. Eventually, if you are consistent with this free web traffic technique, your site will receive more traffic AND a higher ranking!
Social media sites like Facebook, Twitter, MySpace, and Digg can be very useful when it comes to bum marketing. You can network with thousands of people who are interested in your niche. You can participate in discussions, debate with others, and share your thoughts and ideas. People will begin to see you as an expert on the topic and will want to visit your site for more information.
Forums and blogs are also great places to acquire free web traffic. While you should obviously never, ever spam, you can still participate in discussions and provide other members and lurkers with quality information. Make yourself a useful member so that people will look to you for answers. You can have a link to your site posted in your signature AND your “about me” page! In order for this technique to work, you MUST provide useful information and answers to other members’ questions.
Many experts consider list building to be the most important method of bum marketing. As great as it is, it takes a lot of time. You need to get as much contact information as possible from all of your visitors so that you can stay in contact with them. Needless to say, this is easier said than done. Fortunately, it’s not impossible, as long as you give them a reason to willingly provide you with their emails and names. Notice the word “willingly”. Since you can get in trouble for spamming, you must not ever send out an email to somebody who hasn’t opted in to your list.
There are tools you can use that will automatically send verification to visitors. The best way to get them to sign up for your newsletter or ezine is to offer them something free in exchange, such as a free ebook, report, or software download. After they opt-in and verify their information, you can give them the free download link. From then on, until they unsubscribe, you can send them notifications whenever you update your site or have something new to offer!
Free web traffic is possible, but you must be willing to work for it. Whether you want to try article marketing, social networking, link building, list building, or all four of these bum marketing methods, you need to be consistent with your strategy. As for link building, only effective link building service will able to deliver the results that can increase SERP ranking especially in Google search engine. It might take awhile, but in time, you will see a significant increase in visitors to your site!